Still not sure what Rukn is about? Learn about us from our friends at Zaghaleel.
At Rukn we are motivated by supporting local sellers in showcasing their products. This stems from our belief . The word فلاح (farmer) used to denote low-taste in meme culture can suggest a lack of appreciation to our environments and the features of beauty in them .... Egypt's landscape hold many people of different backgrounds, colors, cultures, and ethnicities. Only shopping from the same 5 American or European brands robs us the chance to explore what our rich communities have to offer. Join our movement in brining diversity, consciousness, and rootedness to our everyday shopping.